Coca-Cola Christmas Commercial 2010 – Italian Advertising Series No 6 – Friday Feature

 

Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. It has sure been around a long time!

The Christmas Coca-Cola advertising campaign has been launched in over ninety countries around the world, so many of you will have already seen this on your own television screens, but I felt it was still worth sharing with you to get us all in the mood for the festive season now it is actually December. Mind you this commercial has been showing on Italian television for quite a few weeks already, sadly Christmas seems to start earlier and earlier every year.

The 2010 commercial opens with several images of individuals who are obviously feeling separated from friends and family – a young man working late at night in a grocery store, a couple on opposite ends of a park bench, even a lonely dog in an alley.  It pans out to show they exist in a glass snow globe sitting on Santa’s workshop desk.

Santa is taking a break to have a Coca-Cola and he picks up a snow globe and gently tilts it as Train’s ‘Shake Up Christmas’ plays. This action causes the Coca-Cola Christmas delivery trucks to roll into action and brings the couple together on the bench.

It also sends the grocery clerk tumbling into a shopping cart and rolling through the streets of the city only to end up bursting through the front door of his home, where his family awaits him, for a Christmas meal along with the no-longer-lonely pup.

Enjoy as after all Christmas is not Christmas without Coca- Cola.

Courtesy of Coca-Cola

Coca-Cola has been associated with having a special Christmas advertising campaign since 1931 when The Coca-Cola Company commissioned illustrator Haddon Sundblom to develop advertising images using Santa Claus. Apparently for inspiration he used the poem by  Clement Clarke Moore written in 1822 which starts 'Twas the night before Christmas  Moore's description of the man as "chubby and plump, a right jolly old elf" led to an image of Santa that was warm and friendly and human. For the next 35 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa an interpretation that today lives on, the images proving so popular that his images are still used by Coca-Cola to this day.

The Train from San Francisco, California are the group chosen to perform ‘Shake Up Christmas’ on this year’s commercial and it has been released as a single, which can be downloaded on iTunes. http://CokeURL.com/baur

If you want to find out more about Train a good place to start is on Wikipedia

Lyrics courtesy of  Coca-Cola Website

"Shake Up Christmas" by Train

Shake up the happiness
Wake up the happiness
Shake up the happiness
It’s Christmas time
There’s a story that I was told
And I wanna tell the world before I get too old
And don’t remember it,
so let’s December it and reassemble it, oh yea
Once upon a time in a town like this
A little girl made a great big wish
To fill the world full of happiness
And be on Santa’s magic list
Shake it up
Shake up the happiness
Wake it up
Wake up the happiness
Come on, y’all
It’s Christmas time
Shake it up
Shake up the happiness
Wake it up
Wake up the happiness
Come on, y’all
It’s Christmas time
Ho ho ho, It’s Christmas time
At the same time miles away
A little boy made a wish that day
That the world would be okay
And Santa Claus would hear him say
I got dreams and I got love
I got my feet on the ground and family above
Can you send some happiness
with my best to the rest of the people of the east and the west
And maybe every once in a while
Give my grandma a reason to smile
Tis the season to smile
It’s cold but we’ll be freezin’ in style
And let me meet a girl one day
That wants to spread some love this way
We can let our souls run free
And she can open some happiness with me
Shake it up
Shake up the happiness
Wake it up
Wake up the happiness
Come on, y’all
It’s Christmas time
I know you’re out there
I hear your reindeer
I see the snow where
Your boots have been
I’m gonna show them
So, they will know then
Their love will grow when
They believe again
Shake it up
Shake up the happiness
Wake it up
Wake up the happiness
Come on, y’all
It’s Christmas time
Shake it up
Shake up the happiness
Wake it up
Wake up the happiness
Come on, y’all
It’s Christmas time
Ho ho ho, It’s Christmas time

 

All rights reserved by LindyLouMac Photo Collection

I am also including an item of Coca-Cola memorabilia a photograph of an old coca-cola box we found in our house when we moved in, it was falling apart but my husband has renovated it and it is now on display on top of the kitchen cabinets.

There is even a free application available to download for iPhone and iPod touch users to create your own virtual snowglobes to share with friends on Facebook.

To keep in touch with this world famous brand, just click on any of the links below.

Coca-Cola Website   Twitter   Flickr Group  YouTube   Facebook

Christmas is not Christmas without Coca- Cola.