The 53rd Fiera del Vino (Festival of Wine) was held in Montefiascone from July 31st - 15 August 2011. During that period there was a full calendar of entertainments and lots of cantinas open for wine tastings to celebrate 900 years of Est Est Est.
Est, Est, Est is the name of the wine for which the town has become famous, it is a good quality white wine that is recognised nationally and internationally. There is a fascinating legend as to how the wine came to bear this name.
The legend suggests that the Abbot Giovanni Defuk was travelling towards Rome, accompanied on his journey by the most loyal of his servants, Martino, who was a great lover of wine and viticulture.
In fact, every time they passed a town or village Martino would visit the most important inns that served the best wines. Martino would then, as a signal to the Abbott, write on the door of those inns “Est!”.
After a few days the Abbot arrived at Montefiascone and sent Martino to the most important inn to taste the wine. The servant, who was amazed by the good taste of the local product, remained so pleased and ecstatic that this time, instead of just the usual signal, decided to write on the inn door “Est!!Est!!Est!!!” and so, according to the legend, comes the name of the wine of Montefiascone.
You can read more on the history of the wine fair here
A selection of photos taken in the Centro Storico of Montefiascone during this years Fiera del Vino.
It is something of a tradition to buy yourself a pouch and a glass to take around the cantinas with you, mine is now hanging up in our kitchen.
I am sharing a video of the Fiera del Vino 2011 made by a YouTube friend of mine 5quinto5
I hope this selection of photos and the video have given you a good idea of the atmosphere at this event and if you want to see the full album of 32 photos it can be viewed on Flickr in My Album entitled Fiera del Vino August 2011 - Montefiascone
The photographs are all my own. All rights reserved by LindyLouMac Photo Collection
Posters and prints are Courtesy of Fiera del Vino Official Website