Lavazza are another company that produce coffee in capsules for their own machines similar to another company I have featured recently but they are an Italian company.
AUTHENTIC ITALIAN ESPRESSO MAKES THE DIFFERENCE
The Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10.The business of Lavazza S.p.A. is currently administered by the third and fourth generation of the Lavazza family.
I have used Lavazza ground coffee at home and I like it, but I have no experience of their capsule coffee machines.
I think you will find that you will understand this advert without the need to speak Italian. I think the similarity with the other companies commercials is also obvious do you? God and the residents of heaven all seem surprisingly fussy about their coffee choices.
I have absolutely no idea who came up with the theme first but both companies have now produced a whole series of commercials in a similar vein. You can view some of the older commercials in the Lavazza series on YouTube and here is the latest one to appear on our screens in Italy where Julia Roberts says not a word as Botticelli’s Venus! She appears with Paolo Bonolis and Luca Laurenti in heaven where she is in the process of having her portrait painted, but needs something to put a smile on her face.
During my research I learnt that the two Italian actors mentioned here have been appearing in these commercials since 2000.