Hazelnut Catkins January 2011. All rights reserved by LindyLouMac Photo Collection
You may remember if you were reading News From Italy this time last year World Nutella Day 2010 that I do not like Nutella. As I live in the region where many of the hazelnuts that go into the production of Nutella are grown I felt that I should at least show my support.
I decided that the best way to do this was just to publish the link to friends of mine in the blogging world who are the organisers of World Nutella Day. They will be posting recipes and links to others joining in to celebrate, from all over the world.
Nutella was first developed in the Piedmont region of Italy in the late nineteen forties by Pietro Ferrero who owned a patisserie in Alba, in the Langhe district, an area known for the production of hazelnuts. The mixture was first sold as a solid block and was not sold as a creamy version until 1951 containing approximately 50% almond and/or hazelnut paste and 50% chocolate.
In 1963, Pietro's son Michele the creamy version was revamped named "Nutella". The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.
The exact recipe is of course a secret a closely guarded but the version of Nutella produced nowadays according to the product label, are sugar and vegetable oils (most of which is palm oil), followed by hazelnut, cocoa solids and skimmed milk, which together are at most 29% of the ingredients. Under Italian law, it cannot be labelled as a chocolate cream, as it does not meet minimum cocoa solids concentration criteria. About half of the calories in Nutella come from fat (11 g in a 37 g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20 g, 80 kcal).
Unfortunately Nutella is not the healthiest of foods, although of course a little of what you fancy never does you any harm. This caused problems for the product in June 2010 when the European Parliament approved a draft measure requiring all processed foods to clearly label fat, salt and sugar contents and placing restrictions on advertising such foods. A ‘Hands Off Nutella’ Campaign was started last year but I have been unable to find any recent references to this, after an initial spate of articles when this was first announced. I have included a link to an article published by The Daily Telegraph at the time.
The links to the recipes – Enjoy but do not over do it!
http://www.nutelladay.com/ The site that co-ordinates World Nutella Day where Sara from Ms. Adventures in Italy and Michelle from Bleeding Espresso (and Shelley from At Home in Rome, in spirit) solemnly declare Saturday, February 5th “World Nutella Day 2011″ – a day to celebrate, to get creative with, and most importantly, to EAT Nutella.
With thanks to Wikipedia for the facts I have included here.