Fastweb is an Italian based broadband telecommunications company, internet and television on demand company that was founded in 1999 in Milan, though is now 82% owned by Swisscom.
George Clooney who already stars in a series of television commercials in Italy has now expanded his repertoire and in these latest adverts we even have the treat of him speaking, albeit very few lines, but they are in Italian.
He is popular with the Italian public not just for his love of Italy but his Italian girlfriend Elisabetta Canalis, these facts make him an ideal spokesman for advertising products here. No doubt the success of his latest advertising campaign for Nespresso Italian Advertising Series No 3 and Nespresso - Italian Advertising Series No 4, encouraged Fastweb to hire him for their own.
The first commercial appeared in January and I have been planning to share it here, but already a second one has appeared so I decided it was time to share them while they are still relevant, it seems this may be just the start of the series.
Fastweb Man “ Benvenuti in Fastweb Mr. Clooney” (Welcome to Fastweb Mr. Clooney.)
George “E' un piacere “ (It's a pleasure.)
Lady “Oh che carino! Lei sembra proprio George Clooney”. (Oh how nice! You look just like George Clooney.)
“Potrebbe fare la sua controfigura, sa? “ ( You could be his stand-in, you know? )
George “ Certo “ ( “True” )
This second commercial was first aired just a few days ago on February 6th just two days after Fastweb launched a new fibre optics TV service in Milan, Rome, Turin, Genoa, Bologna, Naples and Bari to surf the Internet with the highest levels of reliability and performance according to their press release.
This time George complete with yellow helmet goes underground to run the cables underneath the city streets. He of course does not go unnoticed, a young woman who sees him can not believe her eyes! His response is “Sono io” ( “It is I” ). She is lead quietly away by the disbelieving officer who on asking her if all is OK “Tutto Bene” thinks that she must be disturbed thinking she has seen George Clooney popping up out of a manhole!
Good fun and I look forward to the next one. Yes as some of you already know I enjoy the adverts here in Italy more than the programmes!