The latest Nespresso television commercial with George Clooney, playing himself and John Malkovich playing God has very recently been released in Italy. As so many of you have enjoyed the last one I posted here Nespresso - Italian Advertising Series No 3 I decided to share this new one with you as well. Also since writing that last post I have discovered that Nespresso has a fan page on Facebook and it was via a link there that I discovered the very good news that they are expanding their recycling programme with the AluCycle Initiative. They use aluminium for the capsules because it protects the coffee aromas and is recyclable without any loss of quality, this is an interesting project which is already operating in many countries.
They plan to create a nationwide collection system in Italy for used capsules based on what they learn from their pilot projects, through which they are testing and comparing their own collection and recycling with existing national packaging waste recovery schemes. By 2013 Nespresso will have put systems in place to triple their capacity to recycle used capsules to 75%.
If you would like to watch the full screen version of the commercial in English with Italian subtitles here is the link from the Facebook page.
Nespresso It's official, it's live! Discover now the new Nespresso film "Cab Driver" by clicking here http://bit.ly/nespresso-cab-driver
I hope you enjoy this latest commercial from Nespresso and as an added bonus you can also have a quick Italian lesson as this time I have been able to post a version with subtitles in Italian.
A presto! See you soon!