I think this particular commercial is probably popular all over the world as I found it was available in many languages on YouTube, this particular version is in English with French sub titles and this is the one showing currently here in Italy. I think it is rather amusing, but then I have enjoyed the Nespresso series of adverts ever since the first one was made in 2006.
You probably find it rather odd that I am so interested in the adverts. I never was when I had to view them in England but somehow in Italy they are so much more interesting. I suspect this is mainly because they help me with my Italian language skills!
Also with this series I get to see George Clooney and I have always had a soft spot for him. The actor playing God is John Malkovich another famous actor, there certainly does not seem to be a stigma to appearing in adverts. Or maybe the remuneration is just so good they cannot resist.
Since enjoying a Nespresso coffee made with these capsules, while staying with family in Hong Kong earlier this year and experiencing the fantastic array of flavours I have decided that I definitely would not mind having one at home!
Nespresso is the brand name of Nestle Nespresso. S.A. part of the giant Nestle Group of companies and is based in Switzerland. The system works with single serving capsules that contain ground coffee and are available in an array of flavours. The capsules are inserted into special coffee machines to brew the espresso.
Nespresso are convinced that by combining this coffee capsule with high technology coffee makers that they have mastered the art of making the perfect espresso. I must say I am not sure that professional Barista’s would agree with this. It does seem to have taken on a certain cult culture though as once you have one of these machines and become a Nespresso capsule user you become a member of a unique club ‘The Nespresso Club’ which is dedicated to helping you experience what they refer to as the ultimate coffee.
The Nespresso Club brings together coffee connoisseurs and offers you a wide range of exclusive services all with the objective of making every cup of coffee an exceptional moment and of course this is how you purchase your capsules,online or by telephone. I believe this is currently the only way of doing so? The sixteen (at the moment) different varieties available contain the worlds finest ground Grand Cru coffees.
Now available all over the world, to see a full list click here.
The Nespresso Story...
Began 23 years ago with a simple but revolutionary idea - to create the perfect cup of Espresso coffee with exquisite crema, tantalising aroma and full-bodied taste - just like skilled baristas.
As the worldwide pioneer, Nespresso redefined the way coffee lovers around the world enjoy their Espresso coffee through a unique combination of premium quality Grand Cru coffees, smart coffee machines and exceptional customer services.
The company's story, however, is not just about one remarkable idea. Above all, it is the continuous quest for innovation and pursuit of excellence that drives Nespresso.
I am interested to hear what you have to say about this system. I know it will never replace the Italian bar experience for me personally but if I had the chance to have one at home I would not say no.
However there is a big BUT and that is that this system is not currently ecologically friendly!
1. While coffee is increasingly sold through fair trade markets, Nespresso apparently does not propose buying coffee from this sector, unfortunately the concept of Nespresso does not allow the customer to purchase coffee from any source other than Nestlé.
2. The aluminium waste produced.
Something to think about!