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Friday, October 8, 2010

Think Pink–Breast Cancer Awareness in Italy–Friday Feature



Breast Cancer Awareness Month startedPink ribbons the official symbol of Breast Cancer Awareness since 1993.

October is Breast Cancer Awareness Month and all over the social media sites on the internet we are being reminded to Think Pink so it seemed a good idea to use the theme as my Friday Feature for this week.

I hope each and every one of you that reads this post will be able to do something this month to support Think Pink for Breast Cancer Awareness in what ever way you are able as it all counts.

The entire month is dedicated to spreading awareness and to raise funds to help find the causes of Breast Cancer, find a cure and with health and well being find ways of prevention. There are charities all over the world dedicated to this cause but as I live in Italy that is where I am focusing todays post on.

With the horrendously high statistics for Breast Cancer there can not be many of us reading this post whose life it has not impacted upon in some way or other, either personally or a friend or possibly a family member.  I have both family and friends that are Breast Cancer Survivors which is why this Think Pink Awareness Month is particularly dear to my heart.

Here are just a few of the statistics I discovered during my research, courtesy of various websites that I have listed at the end of this post.

It is estimated that in 2010 there will be 207,090 females and 1,970 males diagnosed with Breast Cancer.

A woman dies somewhere in the world every 69 seconds from Breast Cancer.

Every 2 minutes, there is a new Breast Cancer diagnosis.

The National Breast Cancer Awareness Month was started  in 1985. The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.

In 1993 Evelyn Lauder, of  Estée Lauder Companies founded The Breast Cancer Research Foundation and established the Pink Ribbon as its symbol, though this was not the first time the ribbon was used to symbolize Breast Cancer. In the autumn of 1991, the Susan G Komen Foundation had handed out Pink Ribbons to participants in its New York City Race For Breast Cancer Survivors.

Here are a couple of songs that promote awareness.

Courtesy of pamark6
courtesy of lorraennyl


The 2010 Pink Ribbon Marathon in Italy was held in Roma on May 16th 2010

This event is also known as Susan G. Komen Marathon for the Cure is a running event to offer participants the chance to raise funds in support of the fight against Breast Cancer.

More than 50,000 people participated in the fundraising race that marked 11th anniversary this year.  This event also takes place throughout the year in other Italian cities such as Bologna, Florence and Napoli, those are the ones that I know of.


Courtsey of Atleticaatletica | 25 May 2010 Undicesima Edizione della Race For The Cure Domenica 16 maggio 2010 Roma

I would also like to mention that all over the world on October 1st the Global Illumination of Landmarks in pink set a Guinness World Record thanks to the event organised by Estee Lauder. The full press release can be read here.  In Italy the building that participated was Il Biancone, Florence.

I am repeating what I said at the beginning of this post in that I hope each and every one of you that reads this will be able to do something this month to support Think Pink for Breast Cancer Awareness in what ever way you are able as it all counts.

So remember everyone Think Pink as I leave you with A Favourite Pink Rose from my Garden.

Copyright All rights reserved by LindyLouMac Photo Collection

With thanks to Wikipedia, YouTube and the following websites where I have researched the information used in this post and a lot more information can be found with regard to Breast Cancer Awareness Month all over the world. http://www.pinkribbon.org/  http://www.pinkribbon.it/    http://ww5.komen.org/   http://www.nastrorosa.it/

Other Blogs with Think Pink Posts (Please let me know if you have a Think Pink post you would like me to add to this list).

Pownall Chronicles     Optimal Optimist

Update: Please also visit my Think Pink post for Monday 18th October which has been designated a special Action Day by an Italian blogger for Breast Cancer Awareness as there you will find a list of participating blogs, which I hope you will be able to visit.


  1. Great post LindyLou! Love your photo of the rose.


  2. Excellent post and a great reminder to us all. Diane

  3. Great post- thanks for helping spread awareness and honoring those who fight this disease!

  4. Thanks ladies I think it is important to raise awareness in any way we can. Sue I will edit this and add link to your post and other Think Pink posts as I hear of them.

  5. Great post! Its important to spread awareness about this. I lost my grandmother to breast cancer and this is a cause I am passionate about.

  6. Beautiful post!!! I hope this is cured in our lifetime!

  7. Misha - It is lovely to see you here and I am pleased you feel the post worthwhile, thankyou.

    Queenie Jeannie - Found early enough there are already a great number of survivors. I have both friends and family that have beaten it.

  8. Ciao!! Great post to show awareness!!

  9. The Sweet Life - Glad you liked it :)

  10. Hi LindyLouMac,

    I am very touched that you have included my song video in your Think Pink - Breast Cancer Awareness Italy post to raise awareness about breast cancer. Your posting is beautiful. Molto bene!!

    Best wishes,

    Lynne Arrol.

  11. Lynne -Why thankyou for writing such a beautiful song which I was so pleased to be able to use here. It is very kind of you to take the time to comment and is appreciated.

  12. Wonderful post about breast cancer LindyLouMac. As you say, it is so important to keep spreading the message so that, hopefully, we can beat this disease. What a beautiful pink rose. I have lots of variety of roses in my garden (mostly of the old-fashioned variety) but I would love to obtain this one. It is a stunning photograph by the way. Perhaps you could let me know the name of this particular rose. Thank you!

  13. Thisisme - Thankyou for your kind words. I am sure this rose will be a very old one and I just wish I was able to tell you the name. We moved to this house just eighteen months ago inheriting a very old and overgrown but once well loved garden, lots of roses but not a clue about the names, sorry.

  14. Linda, this post makes me smile. I am so proud of Zeta Tau Alpha and the Susan G. Komen race for the cure. Thanks so much for this important post.

  15. I was delighted to be able to tell you about it Ricki Jill.

  16. LindyLou,

    Hello from USA. We were in contact some months ago when you viewed my Cancer Survivor video "Look at Me". I just wrote a new song as a tribute to Survivors of Cancer and put it to the following video http://www.youtube.com/watch?v=5kzo0aSiKWI
    I hope you like it and share it within your community. Keep up the great work.

    Yours truly,

    Mark Farago pamark6@optonline.net

  17. Prevention and early detection is the best way of fighting breast cancer. Breast Cancer Awareness month is here and it is great to bring awareness to it regardless of the way it is brought to people's attention. Whether it is from participating in a walk, updating your facebook status, or by wearing a breast cancer ribbon , any effort made to help bring awareness and help find a cure for this disease is a help in many ways.


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